FIGHT ME.

It went really well! The presentation was last weekend. I’ll just trow it all on here under the read more

Theme and concept:

Choosing our topic wasn’t easy. We started with the idea of violence in society but eventually refined it to a more specific topic of sexual violence.  Since the year 2000 there have been over 17 million female victims of sexual assault. This was a staggering stat that i felt was worth more investigation.

During our research we interviewed many victims that brought to light an issue that we felt was important enough to become or focus for this project. Victim blaming is an issue many sexual assault victims have to deal with most of their life. Victims are often judged or made to feel that somehow what happened to them was their fault.

So we chose to provide a public service announcement to shine a light on victim blaming aimed at those who might pass judgment on victims of sexual abuse. We decided to create three posters based on common excuses that are often used for why someone may have been sexually abused, “She shouldn’t have dressed like that”, “she shouldn’t have been drinking”, and “she is a huge flirt.”

Inspiration:

Once we decided on our topic we looked for design inspiration. I’m naturally drawn towards minimalistic and typographic design. We thought a minimalist approach would work well in this case because it allows us to get straight to the point.

There were many ways we could have chosen to communicate our topic but we chose to create three posters. Posters are large and are often in public spaces that receive lots of exposure from a wide range of audiences. And since victim blaming is not limited to any particular group of people we thought posters would be a perfect way to accomplish our goals.

Creative process:

• We started by doing our research. 
  
• We gathered stats from websites and interviewed victims.
  
• Once we had our direction we looked at what other people and organizations had done with similar topics to give us a starting point.  
  
• We worked with sketches and loose wireframes of layouts. 
  
• Then we put everything we learned and created together to produce our final three posters.
  

We started by doing our research.

We gathered stats from websites and interviewed victims.

Once we had our direction we looked at what other people and organizations had done with similar topics to give us a starting point.  

We worked with sketches and loose wireframes of layouts.

Then we put everything we learned and created together to produce our final three posters.

Final project

The focus of each poster is a young woman. We placed her in the three scenarios which are often used to place the blame on sexual abuse victims. To help keep it consistent and reinforce our brand we used the same girl in all three posters and kept the same orange color palette throughout.

By using a minimalistic approach it doesn’t distract the viewer from the intended message with overly emotional imagery that could lead the viewer off into other ideas. We chose to use a monotone palette of orange which helps communicate the urgency for a call to action and represents certain emotions like insecurity and warning.

Poster 1, emphasises that drinking does not equal consent. In order to communicate this, we chose to portray a woman with a martini. We considered having two women drinking together, but to stay consistent with the other posters, we felt it was best to have the one subject.

Poster 2 focuses on how the victim’s attire does not indicate consent. We chose to portray the same girl in five different outfits. Everything from completely covered up, to nothing at all.

And for poster 3, the focus is on a girl being flirty. To really capture the movement and gesture of flirty, the pose was very thought out and intentional. We looked through countless images of what the world viewed flirty as. We came across this particular pose, which we felt captured flirty in all of it’s essence.

In the end our main goal was to attract the viewers attention by the use of a minimalistic design and bright colors which efficiently communicates our message of “Don’t Blame The Victim.”